“What a privilege to bring to the screen this amazing world premiere performance for the Lexington Philharmonic.” – MICHAEL BREEDING
BACKGROUND: A highlight of the 2024 season, LexPhil presented the world premiere of Composer-in-Residence Shawn E. Okpebholo’s Two Black Churches, a LexPhil co-commissioned arrangement for full orchestra featuring acclaimed baritone Will Liverman. This poignant work, originally scored for piano and baritone and commissioned by Will Liverman, reflects on the racist attacks on the 16th Street Baptist Church bombing in Birmingham, Alabama in 1963, and the Mother Emanuel AME Church shooting in Charleston, South Carolina in 2015.
This is the A Look At demo on Atlanta created by Michael Breeding MEDIA that eventually landed a 14-million-dollar contract with British Airways. In time, other airlines wanted a similar program to broadcast while in the air on other cities. The concept was to showcase a city that could be shown while an airplane was landing to feature adventures and restaurants. Before the age of iPhones and the full development of the Internet, this was an innovative idea. For this demo, we used mostly stock footage.
“Initially, our aim was to share the journey of a dedicated group of nurse-midwives who united to develop and implement a groundbreaking initiative aimed at significantly increasing the number of nurse-midwives needed to provide care for women across the nation. However, our narrative quickly grew to encompass the pressing issue of maternal mortality in the United States, exploring the reasons behind it and proposing solutions, including the need to expand the nurse-midwifery workforce. Michael Breeding played a pivotal role in shaping our story. His remarkable talent, patience, meticulous attention to detail, and commitment to traveling to collect these narratives culminated in a powerful production that aims to inform the nation about the current landscape of maternity care in the United States. – DR. SUSAN STONE, DNSc, CNM, FACNM, FAAN, PRESIDENT EMERITA, DISTINGUISHED CHAIR OF MIDWIFERY & NURSING, FRONTIER NURSING UNIVERSITY
“Michael Breeding helped me create a perfect tribute to my Mom and I could not be happier with the result. His vast experience, his creativity and raw talent resulted in a tribute that I know my Mom would have been so proud of. We have watched it often over the last couple of years since her memorial, and it helps us remember her and celebrate her each time we see it. We are so glad we have it. Moreover, the process of working with Michael was so smooth, and stressless, and fun, and he always listened and was willing to go any direction we wanted, while at the same time giving us very precise direction when we asked for it. He is a collaborator, and, in my opinion, is quite brilliant at what he does.” – LOWELL PRESS
“One of the most important facets of a successful campaign is a sound communications plan. Backed by a long list of impressive references, The University of Kentucky Office of Philanthropy retained Michael Breeding Media to handle an instrumental plan for communicating our Kentucky Can campaign messaging and stories. We could not have been more pleased with the fantastic work he delivered. He demonstrated creativity, impeccable command of the camera and editing, direction, and most of all he listened. Michael was intent about understanding what we hoped to accomplish. He shared in our vision then elevated it with his experience in ways we never imagined.” – BRENT PIEPER, CFRE, ED.D., CHIEF PHILANTHROPY AND EXTERNAL RELATIONS OFFICER, CHNK BEHAVIOR HEALTH
“I want to give Michael Breeding my highest and sincere recommendation.” – U. S. SENATOR WENDELL HAMPTON FORD (1992)
“I hired Michael to do a documentary project for Keeneland, the largest thoroughbred auction company in the world, and also a beautiful National Historic Landmark property. As well known as it is globally for its auction sales, Keeneland is perhaps better known in the United States for its thoroughbred race meets in April and October. Michael did an amazing job gaining access to places, people, and historic artifacts that no one had ever been able to access before. He was thrown all sorts of curve balls and took them in stride. Everyone that encountered him was impressed by his diplomacy, artistic vision, and skill set. The result was a documentary that far exceeded everyone’s expectations. It remains a classic that is as relevant now as it was at the Kentucky Theatre Premiere in 2000. The music, the visuals, the storytelling was (and still is) masterful. The Keeneland documentary was so excellent that racing channels around the world picked it up and aired it so often that visitors from foreign countries were able to quote lines from the film when they visited us at Keeneland. Michael is the consummate professional who will produce amazing work at a fair price. He will move mountains to make every deadline. How often does one get to work on a project of this magnitude and have a joyous outcome and a splendid experience in the process? To answer my own question: Never, until we worked with Michael Breeding on this documentary project.” – FRAN TAYOR, FORMER EXECUTIVE DIRECTOR, KEENELAND FOUNDATION
“Our deepest appreciation to you Michael for bringing to life – “The Keeneland Legacy” – a masterpiece, setting a standard of excellence which will stand the test of time.” – JAMES E. BASSETT III, CHAIRMAN, KEENELAND
“Michael was able to capture the spirit, the traditions and the unique heritage of Keeneland – a difficult challenge and one that he executed so well.” – NICK NICHOLSON, PRESIDENT, KEENELAND
“Throughout my career, I have worked with a lot of people. Michael’s talents are as great as any I have seen. Thank you Michael for your beautiful film on The Kentucky Governor’s Mansion.” – GOV. MARTHA LAYNE COLLINS
“Thank you Michael. You made us so proud with your production about The Kentucky Governor’s Mansion. The film is brilliantly produced.” – ANN EVANS, EXECUTIVE DIRECTOR, THE KENTUCKY GOVERNOR’S MANSION
“Michael, you have more talent in your big toe than I have in my entire body. Thank you for bringing our film on the Kentucky Governor’s Mansion with Diane Sawyer narrating to life.” MARION FORCHT
“Igniting the Flame of CURIOSITY was/is indeed a tour de force!!! I can see why you felt good about it. You certainly should!!! Large as the screen was at the Grand Theatre, the video and message were infinitely larger, drawing the viewer almost physically into a fascinating and novel world of interactive learning. The film was greater even than its parts, Michael, a work of true artistry!!!” – O. LEONARD PRESS, FOUNDER, KET
“The Governor’s Scholars Program has worked with Michael Breeding since 2014. He has produced a feature documentary and several promotion videos used for recruitment of applicants from all over Kentucky. Michael is flexible and adaptable enough to handle big and small projects. He uses his creative thinking to work with the client and delivers effective results. Michael’s commitment and work ethic in the field of production of documentaries and videos in general is unparalleled and my conviction is that you will find in him the precise characteristics (organization, efficiency, trust) that you are seeking when choosing the finest producer for your videos.” – ARISTOFANES CENDENO, EXECUTIVE DIRECTOR AND ACADEMIC DEAN, GOVERNOR’S SCHOLARS PROGRAM
Dear, Dear Michael! The THANKS goes to YOU! You have given us the most grand gift – a means of understanding our heritage and a pride that our young people can see as a vision and goal to continue. – ROBIN ISON, CEO, MERCER COUNTY PUBLIC LIBRARY
“Michael has been immensely supportive of our efforts at Kentucky Humanities to raise the profile of our state council and enhance awareness of our programs. He is extraordinarily talented. His expertise in all areas of media–producing films, writing, editing and running a highly professional operation is beyond compare. Frankly, I don’t know how we could have found a better partner to deliver our humanities message. His donation of 29 vlog commercials demonstrates how he goes above and beyond. Since the creation of those spots, we have commissioned many films and commercials from Michale Breeding MEDIA. Michael is one of the most accomplished media experts I’ve ever worked with.” – BILL GOODMAN, CEO KENTUCKY HUMANITIES
Michael, our new Prime Time video is spectacular. Thank you. – BILL GOODMAN, CEO, KENTUCKY HUMANITIES.
Thank you Michael for crafting our video campaign. The testimonial films, commercials and 50th anniversary film are a tremendous addition to our marketing efforts. – BILL ALLEN, CEO, BANK OF THE BLUEGRASS & TRUST COMPANY
“English teachers usually have plenty of words, but there aren’t enough of them to thank you. What a team player you were. We now consider you part of the family. Aside from the awesome video, your graciousness and friendliness is much appreciated as you were an essential part of the team. So many board members commented about the video and especially about your creative and dedicated approach to this whole project. I will forever be in your debt.” – JOAN GILLESPIE PICKETT, BRYAN STATION HIGH SCHOOL ALUMNI ASSOCIATION
“Michael Breeding has been an absolute pleasure to work with. He is patient, kind, informative, creative and efficient. He is truly an expert in his field. Michael is just as polished and professional as his vibrant portfolio suggests, with a great sense of style and a keen eye for detail. He is an excellent collaborator and was able to meet even our most demanding requests. He is a rare and exceptionally gifted artist as well as a vastly skilled producer/director. I would highly recommend Michael Breeding Media to anyone looking to have a superior product that will compete on a global scale.” – KIM COLLIER, EXECUTIVE DIRECTOR, LONDON/LAUREL COUNTY TOURIST COMMISSION
“It is my honor to write a letter of recommendation for Mr. Michael Breeding. Mr. Breeding and I have worked together in many circumstances for more than twelve years. Michael’s talents are far reaching and well recognized. As a colleague, I have seen his commitment to everything for which he is responsible. Any committee on which we have served, Michael performs far more than what is expected. He is not only an idea person, he is a doer! He doesn’t stop until his work is perfect! I have rarely worked with anyone who is more competent than Michael Breeding.” – JOY JEFFRIES, EXECUTIVE DIRECTOR, FRANKFORT/FRANKLIN COUNTY TOURIST COMMISSION
“Michael, congratulations on a job well done! I just wanted to say a big thank you from the bottom of my heart for all your dedication and hard work on your masterpiece about our man Cassius. Your eye for detail is incomparable, making it impossible for mere mortals like me to emulate.” – KATHLEEN WHITE, WHITE HALL HISTORIC STATE SHRINE
“When I arrived to KTC and time came to create a captivating annual “Traverse Awards Gala,” I turned to Michael. With a very limited budget, the creative challenge to execute my vision came naturally to him. Over time, we built the “Traverse Gala” into something Kentucky tourism industry professionals could be proud. In fact, Michael never failed to amaze me. He did better than great! If you’re looking for a visitor center presentation to seamlessly encapsulate your vision and goals, I would highly recommend Michael for the job.” – MARCHETA SPARROW
“Michael Breeding elevated the KTC & KTIA Awards “Traverse Gala” to new heights always bringing professionalism and a keen sense of the business savvy and understanding to the evening. The results were always overwhelmingly successful, year after year, time and again. Michael was able to quickly and fully grasp our vision, mission and theme for each year and create masterful treatments that were both entertaining and informative; he continued to improve upon our ideas and always brought new concepts & flare to the programs. Michael is very easy to work with and offers value ad services far beyond what is expected.” – KAY BERGGREN, FORMER PRESIDENT/CEO KENTUCKY TRAVEL INDUSTRY ASSOCIATION
“Michael Breeding films are certainly of high broadcast quality, but there is much more than quality sight and sound in his work. Mr. Breeding’s unique background as a musical, historic interpreter, designer and photographer lends depth of perception that translates to capturing the soul and spirit of his film projects. The result is an enduring, memorable work of art notable for both truth to the story and pleasure to the viewer.” – DR. VIRGINIA CARTER
“Michael Breeding films are certainly of high broadcast quality, but there is much more than quality sight and sound in his work. Mr. Breeding’s unique background as a musical, historic interpreter, designer and photographer lends depth of perception that translates to capturing the soul and spirit of his film projects. The result is an enduring, memorable work of art notable for both truth to the story and pleasure to the viewer. Thank you Michael for producing “Our Lincoln” at The Kennedy Center for Kentucky Humanities.” – DR. VIRGINIA CARTER
“How do you make a short film that moves an audience in moments and pays sincere tribute to workers in a broad international industry and do it in less than five weeks? You hire Michael Breeding. He quickly grasps the challenge and artfully constructs a heartfelt blend of visuals and music that exceeds expectations. His creativity weaves emotion with candor, passion with tribute. The result for us is an award-winning film tribute to our industry’s Unsung Heroes.” – ASPHALT
INSTITUTE, PETER T. GRASS, PRESIDENT
“I have had the privilege of being a close observer of many of Michael Breeding’s productions over many years. What stands out about Michael’s productions is that the uniqueness of each subject is not only retained but is highlighted. And he not only maintains the integrity of the subject, he adds a captivating luminosity to it. Michael translates reality to video with compelling authenticity.” – O. LEONARD PRESS
“Once you work with Michael, you’ll understand, the powerful images Michael Breeding brings to the screen along with beautifully written and professionally delivered scripts speak for themselves. However, such a video sampler doesn’t tell the whole story! Once you work with Michael, you’ll understand.” – DONNA MOORE, FORMERLY WITH KET
“Michael Breeding continues to create important work, not just for the state of Kentucky, but for anyone watching Public Television and interested in cultural issues. The ability to provide thought-provoking programming that could serve as a springboard for discussion is something KET strives for across the board with our programming strategy. Michael continues to help us serve this mission well.” – CRAIG CORNWELL, KET’s SENIOR DIRECTOR OF PROGRAMMING
“Michael guided and advised us on the best ways to accomplish our goals and maintained professionalism and a positive attitude as we went through our various internal approval processes. And, he is fun to work with!” – HELEN CARROLL, TMMK
“If you are looking for an imaginative professional project with lots of personal attention, look no further than Michael Breeding MEDIA.” – NANCY JARRETT, BELLSOUTH
“Michael Breeding is one of the most dedicated and talented professionals I have ever worked with.” – JESSICA DAVIS, CORNETT ADVERTISING
“Michael, thank you so much for making our film have a lasting impact at our conference in Atlanta. I think we really “WOWED” the crowd with that concept to use five languages to convey our message. – SEC. BOB STEWART, COMMONWEALTH OF KENTUCKY
“We are honored to support “Dreamers and Doers: VOICES of Kentucky Women” with a gift of $100,000 to celebrate the past as it empowers the next generation, who will become our future leaders and innovators. Thank you for teaming up with us to bring more Kentucky women to the forefront so that we may spark ambition in our next generation to help them grow and shape our future.” – WIL JAMES, PRESIDENT, TMMK, KENTUCKY, INC
“Thank you for including me in your film “Dreamers & Doers: Voices of Kentucky Women.” – GOV. MARTHA LAYNE COLLINS
“Michael Breeding is an immensely talented, and imaginative producer. His devotion to his craft is unparalleled. In addition, working with him is a pleasure!” – MADELINE ABRAMSON, CHAIR, KENTUCKY COMMISSION ON WOMEN
“Michael Breeding is a superbly talented producer who became completely saturated with our mission and the spirit of what we were trying to do in telling these wonderful stories about women. He invested much more than time. He invested heart. Breeding will not flirt with mediocrity! ” ELEANOR JORDAN, KENTUCKY COMMISSION ON WOMEN
“Michael, thank you for your beautiful video about me, but more importantly, please thank your mom for the Strawberry Preserves and Green Beans. Mom was thrilled to served them this weekend with the family. – DIANE SAWYER
“Having Michael Breeding produce a DVD representing our business was like having Michelangelo paint a ceiling – it just doesn’t get any better. We were fortunate to have Michael develop a film representing the life of the historic Belle of Louisville. He is tops in his field, and that expertise is reflected in the quality of his work. He is both a pleasure and a privilege to work with.” – LINDA HARRIS, CEO, WATERFRONT DEVELOPMENT CORPORATION AND BELLE OF LOUISVILLE